Guidecraft Information

In business since 1966, Guidecraft’s mission is to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. We are a leading brand in children's toys for the early education and consumer markets with a focus on systems-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social-emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets.