In business since 1966, Guidecraft’s mission is to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. We are a leading brand in children's toys for the early education and consumer markets with a focus on systems-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social-emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets.
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The Guidecraft annual revenue was $20.1 million in 2026.
Gary Bilezikian is the President of Guidecraft.
50 people are employed at Guidecraft.
The NAICS codes for Guidecraft are [33, 3399, 33993, 339].
The SIC codes for Guidecraft are [251, 394, 39, 25].