Gtb Information

GTB is a precision retail marketing agency that creates ideas that inspire people to act. Founded in 2007 to accelerate performance for some of the worlds most iconic brands, GTB is part of WPPs industry-leading network of companies driving growth for our clients through insights and creativity, the application of data and technology, and relentless curiosity about whats next. Since our founding, GTB has been at the forefront of marketing innovation. As part of WPP, we tap into the tools and talent of the worlds most effective creative transformation company. At GTB, our precision-based approach is modern, human-centric, and designed to drive business outcomes. Today, we have evolved into a precision marketing company, combining audience science, local intelligence, and creativity to deliver the industrys most specialized Precision Retail Marketing offering yet. What brands often forget is that the purpose of data and analytics is to make us more human: to help us understand and relate to each other better. Our teams understand how to translate data and insights into emotion and connection in order to anticipate human behavior, ultimately driving results. At GTB, we believe that data and technology is the most creative and innovative space in modern business and retail marketing.