Groundbreakers Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.

Little Passports by Begin is a direct-to-consumer children’s brand developing original stories and activities focused on geography, culture, science, and art. We are a mission-driven company inspired to help children discover the wonders and mysteries of the world around them. Our award-winning subscriptions have delivered millions of one-of-a-kind activity kits to children around the globe. With our products, children not only learn about a subject but go on an imaginative global adventure, enriching their minds and developing an awareness of the wider world.