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Greater Sum Ventures is a founder-led, founder-first investment firm that excels at partnering with vertical software and tech-enabled service companies in the lower-middle market. Unlike most private equity firms, we are backed by our own capital—that means there are no formal funds and no forced finish lines. We have the ultimate flexibility in where we source, what we invest in, how we partner, and when we exit stage left. Over the past 10 years, we have partnered with founders to scale 24 tech-enabled platforms—6 of which have grown to over $1B in value—and we have transacted more than 300 times.

Greater Sum Ventures Questions

The Greater Sum Ventures annual revenue was $14.3 million in 2026.

Ross Croley is the CEO and Founder of Greater Sum Ventures.

52 people are employed at Greater Sum Ventures.

Greater Sum Ventures is based in Knoxville, Tennessee.

The NAICS codes for Greater Sum Ventures are [523, 5239, 52].

The SIC codes for Greater Sum Ventures are [67, 679].

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