goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
View Top Employees from goopWebsite | https://goop.com/ |
Revenue | $25 million |
Funding | $75 million |
Employees | 364 (258 on RocketReach) |
Founded | 2008 |
Address | 3019 Wilshire Blvd Ste 206, Santa Monica, California 90403, US |
Phone | (310) 260-4072 |
Technologies |
JavaScript,
HTML,
Twitter
+92 more
(view full list)
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Industry | Personal Care Product Manufacturing, Apparel & Accessories Retail, Lifestyle, Retail, Online Media, Fashion, Wellness, Travel, Recipes, Digital, Culture, Food, e-commerce, Shopping |
Web Rank | 35818 |
Web Visits | 2 Million |
Keywords | Health And Wellness, Lifestyle, Beauty, Travel Recommendations |
Competitors | Brit + Co, Gear Patrol, Ladies Health & Fitness, POPSUGAR, Thrillist |
SIC | SIC Code 596 Companies, SIC Code 59 Companies |
NAICS | NAICS Code 44 Companies, NAICS Code 45 Companies |
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The goop annual revenue was $25 million in 2024.
258 people are employed at goop.
goop is based in Santa Monica, California.
The NAICS codes for goop are [44, 45].
The SIC codes for goop are [596, 59].