goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
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The goop annual revenue was $40.1 million in 2026.
Aaron Hoag is the COO of goop.
230 people are employed at goop.
goop is based in Santa Monica, California.
The NAICS codes for goop are [456, 44, 45].
The SIC codes for goop are [596, 59].