Genuine is a digital marketing agency that lives up to its name. We’re a group of creative, collaborative people who strive to create meaningful brand experiences for our client partners through brand evolutions, campaigns, websites and more. Genuine is a member of Interpublic Group of Companies (IPG) and part of the Jack Morton Worldwide family. We work with brands around the world, including Hood, Truth Initiative, Baxter, GoRVing, and MassMutual. To learn more visit https://www.wearegenuine.com.
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Genuine Questions
The Genuine annual revenue was $23.5 million in 2026.
Jennifer Poirier is the EVP, Managing Director of Genuine.
43 people are employed at Genuine.
Genuine is based in Boston, Massachusetts.
The NAICS codes for Genuine are [54181, 54, 541, 541810, 5418].
The SIC codes for Genuine are [73, 731].
Top Genuine Employees
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Jennifer Poirier
EVP, Managing Director at Genuine
Boston, MA, US33 -
Kimberly Emrick-Bryan
SVP Strategy at Genuine
Boston, MA, US35+ -
35
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25+
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Cora Lin-Morar
SVP of Analytics at Genuine
Boston, MA, US31 -
Aileen Wong
SVP Experience Design at Genuine
Boston, MA, US25+ -
Josh Hoekwater
SVP, Client Experience at Genuine
Chicago, IL, US22 -
Joe Cicchetto
Senior Vice President, Technology at Genuine
Windham, NH, US43 -
Katie Brown
VP Group Account Director at Genuine
New York, NY, US32 -
Laura Lyeth
VP, Group Account Director at Genuine
Saratoga Springs, NY, US35
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