Gena Carpenter Email & Phone Number

Business Lead, Data Services @ Heller Consulting

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Gena Carpenter Location

Scottsbluff, NE, US

Gena Carpenter Work

Business Lead, Data Services @ (July 2026 - Present)
Sr. Director, Analytics @ (February 2025 - July 2026)
Director, Data and Analytics Strategy @ (December 2013 - February 2025)
Sr. Director Strategic Analytics @ (February 2025 - Present)
Director, Digital Analyics @ (March 2011 - December 2013)
Manager @ (February 2001 - February 2011)
Senior Forecast Analyst @ (January 1999 - December 2001)
Senior Forecast Analyst @ (January 1999 - January 2001)

Gena Carpenter Education

University of Nebraska at Omaha
MS (Economics)
1999-2001
Hastings College
BA (Economics)
1993-1997

Gena Carpenter Skills

Decision Trees
Business Metrics
Business Decision Making
Digital Media
Financial Forecasting
Big Data Analytics
Customer Experience Management
Business Analytics
Data Analysis
Business Development
Applied Mathematics
Budget Management
Project Resourcing
Snowflake
Marketing Best Practices
Personalization
Audience Segmentation
Digital Marketing Analytics
CDP
Insurance Marketing
Retail Marketing
Strategic Roadmaps
Test Planning
Cloud Applications
Performance Measurement
Direct Mail Marketing
Campaign Strategies
Statements of Work (SOW)
Planning Budgeting & Forecasting
KPI Dashboards
Data Modeling
Big Data
Data Mining
Coaching
Google Analytics
Business Intelligence (BI)
Data Management
Customer Marketing
Economics
Financial Analysis
Statistical Modeling
B2B Marketing Strategy
Marketing
Data Science
Analytical Skills
Online Marketing
SAS (Software)
Strategy
Tableau
SQL
Key Performance Indicators
Programming
Forecasting
E-Commerce
Databases
Customer Journeys
Business Analysis
Data Visualization
Business Strategy
Customer Loyalty
Business-to-Business (B2B)
Customer Experience
Strategic Planning
Management
Customer Segmentation Strategy
Project Management
Strategic Initiatives
Presentations
Operations
Manager of Managers
Leadership
Go-to-Market Strategy
Director level
Dashboards
Storytelling
Data Analytics
Database Marketing
Direct Marketing
Direct Mail
Segmentation
Email Marketing
Analytics
Customer Retention
Marketing Analytics
Marketing Strategy
Predictive Analytics
CRM
Predictive Modeling
Customer Analysis
Digital Marketing
Customer Acquisition
Product Management
Multi-channel Marketing
Lead Generation
Customer Insight
Campaign Management
B2B Marketing
Mobile Marketing
Integrated Marketing
Interactive Marketing

Gena Carpenter Summary

Gena Carpenter, based in Scottsbluff, NE, US, is currently a Business Lead, Data Services at Heller Consulting. Gena Carpenter brings experience from previous roles at Moore, Merkle and Epsilon. Gena Carpenter holds a 1999 - 2001 MS in Economics @ University of Nebraska at Omaha. With a robust skill set that includes Decision Trees, Business Metrics, Business Decision Making, Digital Media, Financial Forecasting and more. Gena Carpenter has 3 emails and 2 mobile phone numbers on RocketReach.