Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special. With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999. In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty! Ready to Make Your Career More Fun? Learn more at MyOTCCareer.com.
View Top Employees from Oriental Trading Company, A Berkshire Hathaway CompanyWebsite | http://www.orientaltrading.com |
Revenue | $422 million |
Employees | 1,058 (768 on RocketReach) |
Founded | 1932 |
Address | 5455 South 90th Street, Omaha, Nebraska 68137, US |
Phone | (402) 596-1200 |
Fax | (800) 228-1002 |
Technologies |
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Industry | Retail, Toys & Games, Specialty Retail, Commerce and Shopping, Other Consumer Non-Durables |
Web Rank | 12060 |
Web Visits | 4 Million |
Keywords | Party Supplies, Wholesale Toys, Novelty Items, Arts And Crafts, Education, Children's Toys |
Competitors | Coldwater Creek, Excelligence Learning Corporation, JOANN Stores, Kirkland's, Spotlight Textiles |
SIC | SIC Code 51 Companies, SIC Code 519 Companies |
NAICS | NAICS Code 45 Companies, NAICS Code 4532 Companies, NAICS Code 453220 Companies, NAICS Code 453 Companies, NAICS Code 45322 Companies |
Looking for a particular Oriental Trading Company, A Berkshire Hathaway Company employee's phone or email?
The Oriental Trading Company, A Berkshire Hathaway Company annual revenue was $422 million in 2024.
Leisa Hillman is the Chief People Officer of Oriental Trading Company, A Berkshire Hathaway Company.
768 people are employed at Oriental Trading Company, A Berkshire Hathaway Company.
Oriental Trading Company, A Berkshire Hathaway Company is based in Omaha, Nebraska.
The NAICS codes for Oriental Trading Company, A Berkshire Hathaway Company are [45, 4532, 453220, 453, 45322].
The SIC codes for Oriental Trading Company, A Berkshire Hathaway Company are [51, 519].