Join the revolution in frozen beverage innovation with f'real! We are a leading provider of blended beverage machines, specializing in Foodservice, C-store, C&U and QSR industries. Our state-of-the-art blend-in-cup technology and premium products deliver the perfect shakes and smoothies every time, delighting customers and boosting your business. With f'real, you can save on labor, eliminate mess, and offer a wide variety of fan-favorite flavors. Visit our website to get blending! f'real is a wholly owned subsidiary of Rich Products Corporation.
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f'real Questions
The f'real annual revenue was $36.8 million in 2026.
Bruce Long is the Vice President Customer Support of f'real.
60 people are employed at f'real.
f'real is based in Orinda, California.
The NAICS codes for f'real are [31141, 3119, 311, 3114, 31, 311412].
The SIC codes for f'real are [203, 20].
Top f'real Employees
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Bruce Long
Vice President Customer Support at f'real
Pleasant Hill, MO, US13 -
Arun Kumar
Hardware Design Engineer at f'real
Danville, CA, US25+ -
Andy Mah
Senior Mechanical Engineer at f'real
Oakland, CA, US21 -
Gloria Lee
Product Development Manager at f'real
Berkeley, CA, US22 -
Mike Allison
Owner at f'real
Lancaster, PA, US1 -
Andrew Geppert
Principal Mechatronic Systems R and D Engineer at f'real
Minneapolis, MN, US25 -
Diane Garvin
Manager, Equipment Order Processing at f'real
Walnut Creek, CA, US25 -
Tom Patterson
GM at f'real
Englewood, CO, US1 -
Rachelle Karpeles
Associate Director of Quality at f'real
Orinda, CA, US11 -
Becky Burris
Salesforce Administrator at f'real
Lee's Summit, MO, US12
