Terra Firma drives value creation. Founded by Private Equity pioneer Guy Hands in 1994, Terra Firma has a 30+ year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since establishment, Terra Firma has invested €18 billion in 43 businesses with an aggregate enterprise value of over €52 billion.
Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change in the long term. As such, we invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire, recognising that long term success is not achieved purely by focusing on short-term objectives but through dedicated partnership, integrity and tenacity.
Everything we do at Purity Products is guided by 3 co-equal values: a commitment to customer satisfaction, a dedication to quality, and the relentless pursuit of sound nutritional science.
Customer Satisfaction: In the 25+ years Purity Products has been in business, we have reached over 3 million people with our unique nutritional supplements. Many of those people have become longtime customers who are part of our Super Saver delivery program that makes sure they receive a steady supply of their favorite Purity formulas at discounts of up to 27%. Our dedicated team of customer service experts is trained to give you product advice, answer your questions, and make sure you are 100% happy with your Purity Products experience.
Quality: We do everything possible to bring you the highest quality products manufactured using the strictest standards for safety and potency. We have a special department that monitors all of our products and procedures, and we hold our supply partners to the same principles that we adhere to. To read more about our Quality Assurance procedures, click here.
Nutritional Science: Since its inception, Purity Products has pursued sound nutritional science with a passion. Every one of our formulas is designed with a purpose: to enhance healthy living. We use ingredients that are backed by clinical research, blended together for synergistic effect. That’s why you will see patented forms of various ingredients in many of our products. These patented nutrients are developed by scientists to unlock the most powerful version of that nutrient. Not all versions of a vitamin, mineral, or plant-based extracts are created equally. Some are more bioavailable than other forms, some are more potent, and some are harvested using methods that are better for the environment. If an ingredient is in a Purity Products supplement, it was chosen to give you the best nutritional experience available.
Founded in 2007, Wellness Collective provides you with a diverse team of experienced wellness professionals who are united by one common goal: to bring high-impact health and wellness experiences into the work day. Self-care doesn’t begin when the workday ends. And because each workday is unique, we have solutions that scale well regardless of an employee’s location - we are your partner for maximizing employee engagement.
Our mission is to positively impact businesses and lives for improved health, happiness, safety and performance. We are founded on the values of: people first, positive impact and live your passion and purpose. Each day, our team is committed to serving our mission, providing outstanding high-touch experiences and creating healthier cultures and communities nationwide.