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The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach. Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition. Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

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Revenue $54 million
Employees 127 (117 on RocketReach)
Founded 2009
Phone +44 24 7717 0100
JavaScript, HTML, Twitter +33 more (view full list)
Category Wellness and Fitness Services, Grocery, Food Products, Sports Nutrition, Retail, Beverages, Weight Management, Gas Stations, Convenience & Liquor Stores, Performance, Drug Stores & Pharmacies, Energy
Web Rank 517317
Web Visits 76770
Keywords grenade bars, grenade, grenade carb killa, grenade protein, grenade protein bars, grenade carb killa bars, carb killers, granade, carb killa
Competitors Dymatize, FORZA Industries, InterACTIVE Nutrition International Inc., Ultimate Nutrition, Universal Nutrition
SIC 512, 51
NAICS 44, 45

Grenade Questions

The Grenade annual revenue was $54 million in 2023.

Alan Barratt is the Founder and Chief Executive Officer of Grenade.

117 people are employed at Grenade.

The NAICS codes for Grenade are [44, 45].

The SIC codes for Grenade are [512, 51].

Top Grenade Employees

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