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First Alarm has been protecting businesses and homeowners for more than 55 years. Our company, which began as a modest security force in Santa Cruz County, is now one of Northern California’s premiere commercial and residential security providers with 5 branch offices. We have local "brick & mortar" presence in the North, East and South Bay with offices in Santa Cruz and Monterey County enabling us to give local and personalized security and fire alarm service to your home or business. Through growth, experience, and acquisition, First Alarm has become a name widely recognized for safety and dependability. Our corporate headquarters, located in Aptos, California, is one of the most modern security centers in the industry.

Website http://www.firstalarm.com
Revenue $116.5 million
Funding $2 million
Employees 226 (78 on RocketReach)
Founded 1966
Address 1111 Estates Drive, Aptos, California 95003, US
Phone +1 800-684-1111
Technologies
Industry Security and Investigations, Business Services General, Building Material, Commercial Security, Business Services, Real Estate, Residential Security, CRM, Central Station Monitoring Services, Information Technology, Fire & Life Safety, Sales and Marketing, Access Control, Software, Video Surveillance, Government, Remote Monitoring Services, Government and Military, Security, Privacy and Security
Web Rank 4 Million
Keywords Security Systems, Alarm Systems, Home Security, Business Security, Residential Security, Commercial Security, Security Monitoring, Security Services, Security Solutions, Burglar Alarms, Alarm Monitoring, Safety Systems, Protection Systems, Security Cameras, Surveillance Systems, Monitoring Services, Access Control, Intrusion Detection, Emergency Response
Competitors ADT, Brinks Home, Vivint, SimpliSafe, Frontpoint, Ring, Xfinity, CPI Security, Guardian Protection, MONI Smart Security +28 more (view full list)
SIC SIC Code 73 Companies, SIC Code 738 Companies
NAICS NAICS Code 56 Companies, NAICS Code 561 Companies

First Alarm Questions

The First Alarm annual revenue was $116.5 million in 2026.

Jim Norkoli is the President of First Alarm.

78 people are employed at First Alarm.

First Alarm is based in Aptos, California.

The NAICS codes for First Alarm are [56, 561].

The SIC codes for First Alarm are [73, 738].

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