FANVOICE Information

A community platform, FANVOICE allows companies to bring together customers, employees and citizens to solicit them on operational and strategic considerations. #crowdsourcing #beta test #user experience #design thinking #text mining #Innovation #CommunIty #CSR #Citizen participation Facing new product failure rate between 20 to 95%, companies are seeking to find new ways to minimize risks, costs and time of introducing innovation to the market and sustain their competitiveness. It is generally accepted that roughly 80% of new products fail within two years, and many more don’t last much longer. This is due to the fact that product strategists lack of effective means to find out what customers really want. Therefore, there is often a mismatch between the new product offering and the consumer expectations. To address this challenge, we offer to engage consumers, as early as possible in the product design cycle, through a software platform that effectively enables a direct relationship with consumers at very large scale. Relying on the co-creation approach, the company will have the opportunity to work with thousands consumers in a simple, fast and cost effective way. The expected output for the company is to enter the market with a co-created product that is consequently better suited to the customer needs, resulting in a better-positioned product. Such products will be directly focused on the target market, which gives to our solution a significant competitive advantage over a traditional approach.