FAIRPLANT Competitors

About GARDENA Based in Ulm, Germany, GARDENA is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because GARDENA offers a complete range of all that is required – watering systems, pumps, lawn care, robotics, smart system, tree and shrub care, garden tools, soil cultivation or city gardening. Today GARDENA is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. It takes an emotional approach to address those who regard their own garden as a "living space close to nature" and a place of well-being, recreation and fun. Systematic success Since its foundation in 1961, GARDENA has developed from a small trading company for garden tools into a worldwide recognized manufacturer of intelligent products and systems for garden care within a few decades. The final breakthrough was made when introducing the Original GARDENA System in 1968. The idea of providing system solutions was continued in the following decades with the GARDENA combisystem (1977), GARDENA accu-system V12, GARDENA Sprinklersystem and GARDENA Micro-Drip-System (all 1990). Learn more about the milestones of product development in timeline of GARDENA history. The secret of success is always based on the high innovative strength of the brand as well as a consistent sales and marketing policy. Member of the Husqvarna Group Since 2007 GARDENA is a member of Husqvarna Group. As a separate division, GARDENA enjoys sufficient independence to focus on the needs of passionate gardeners and the strengths of the brand. In the context of the entire company GARDENA can benefit from the size and strength of the Group, use their resources efficiently and purposefully build on the shared knowledge.

Founded in 1855 by William Thompson in Ipswich, Thompson & Morgan has evolved from a modest seed catalogue into one of the UK’s leading horticultural brands, with a strong presence in both consumer and trade markets. With over 150 years of expertise, we are proud to supply high-quality seeds, plants, bulbs, fruit, and gardening solutions to amateur gardeners and professional growers alike. Driving innovation and introducing new varieties that meet the demands of modern horticulture. We maintain rigorous quality standards and a customer-first approach, ensuring reliability and excellence across every order. In addition to our thriving direct to customer business, Thompson & Morgan is a trusted partner in the trade, supplying garden centres, nurseries, landscapers, and commercial growers across the UK and internationally. Our trade division offers tailored solutions, bulk ordering, and exclusive access to new varieties. Whether you're cultivating a small garden or managing large-scale horticultural operations, Thompson & Morgan combines heritage, innovation, and service to help you grow with confidence.

We are Horticoop, a Royal investment cooperative investing in horticultural companies that increase productivity while using resources more efficiently and sustainably. We focus on technological innovation across the horticultural sector, including Controlled Environment Agriculture (CEA). Backed by 280 members in the Netherlands and Germany, we combine capital with deep sector expertise, an international network and direct access to growers and industry partners. We provide growth capital and support shareholder buyouts. Working alongside entrepreneurs and management teams, we help our portfolio companies accelerate innovation and pursue organic growth, international expansion and buy-and-build strategies. Our ambition is to build stronger horticultural companies and contribute to a more sustainable and future-proof horticultural industry.