EXSA Information

The core strategy of EXSA is to actively grow and develop the exhibition and events industry within Southern Africa. This is achieved through promoting the unique benefits offered by exhibitions and events, and raising the profile of members which includes venues, organisers and suppliers. Exhibitions need to satisfy the needs of an increasing number of visitors and exhibitors, and EXSA has to promote and grow the exhibition industry across Southern Africa. There is nothing like interacting with potential customers through face to face marketing. It is the most cost effective manner for reaching large numbers of people in a short time frame.Exhibitions and events are a powerful marketing tool using all five senses to communicate a message. EXSA continues to grow from strength to strength, and has put several new initiatives into place including the various workshops, the Young Professionals Forum and the exhibition calendar. These new initiatives will continue as EXSA endeavours to keep the exhibition and event industry at the forefront of trends, technology and the constantly changing environment.