As the first free-to-air commercial television station in South Africa, e.tv has shown enormous growth since being launched in October 1998. With only six hours a day of broadcast time, the channel soon expanded to 24-hour programming. By 2001 e.tv became the largest English-medium station in the country and the second largest overall, a position it retains with its “yesterday” viewership at 11.9 million (AMPS 2007/2008). The broad appeal of e.tv’s programming has resulted in loyal viewers spanning all age, race and income groups across 80.5% of the South African population. According to e.tv’s CEO, Marcel Golding, each year proves to be challenging, yet truly exhilarating. It’s taken us a good few years to get the recipe right, and we continue to shape ourselves according to our audiences needs.’ He says that e.tv’s popularity boasts no secret formula. He says, `The reason why we do so well, is because we are incredibly focused on our programming. We cater for our audiences; it’s really as simple as that.’ Celebrated e.tv programmes include local series - Scandal, Rhythm City, The Showbiz Report, Biggest Loser SA, Let’s Fix It, Forgive and Forget. e.tv is famous for its free movies and special movie festivals and our immensely popular Sunday night movie blockbuster slot. International series such as King of Queens, WWE Wrestling, Fear Factor, America’s Next Top Model, Friends and The Biggest Loser all have a loyal following and our 2008 line-up includes more hit local and international series to keep our viewers entertained. eNews, our flagship news programme, is widely regarded as the most reliable and independent news source in the country and is the most viewed English language news attracting all ages, races and language groups.
View Top Employees from ETVWebsite | http://www.etv.co.za |
Revenue | $339000 |
Employees | 1,580 (994 on RocketReach) |
Founded | 1998 |
Address | Block B, Longkloof Studios, Darters Road, Gardens, Cape Town, Western Cape 8001, ZA |
Phone | +27 21 481 4500 |
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Industry | Broadcast Media Production and Distribution, Media & Internet General, Television, Media & Internet, Broadcasting, News, Journalism, Entertainment |
Keywords | Free To Air Television, English Language, Independent News |
Competitors | Hulu, Showmax, Vudu - Fandango, YouTube, iNDEMAND |
SIC | SIC Code 48 Companies, SIC Code 483 Companies |
NAICS | NAICS Code 5151 Companies, NAICS Code 51 Companies, NAICS Code 515 Companies, NAICS Code 5152 Companies |
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The ETV annual revenue was $339000 in 2024.
Marlon Davids is the Managing Director of ETV.
994 people are employed at ETV.
ETV is based in Cape Town, Western Cape.
The NAICS codes for ETV are [5151, 51, 515, 5152].
The SIC codes for ETV are [48, 483].