Equity Brands Information

We strive to design and develop quality products that live up to the promise of heritage brands like BLACK+DECKER, Betty Crocker, got milk?, and Pioneer Woman. Our products keep the legacy of these brands alive and infuse them with new life, opening endless possibilities for the future. With hundreds of years of combined marketing and merchandising experience among us, we take the same principles that apply to these heritage brands and use them to build in-house, private label brands like Any, Commercial Cool, Commercial Care, Commercial Chef, Coby, Comfty, and Table 12. We always look to reinvent our product line and find new ways to enhance the customer experience by introducing clever go-to-market concepts and world-class packaging design that directly targets the public while staying loyal to the consumer message. All this development has contributed to our global growth. We wish to reaffirm our commitment to provide premium products backed by some of the most iconic brands in the world.