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Narratiive, previously known as Effective Measure is the leading and most trusted audience measurement platform in MENA and South Africa. Publishers who use Narratiive, will truly understand who their website visitors are by using demographic and behavioural analytics. This helps to build their sales story, respond to RFPs and win more advertising revenue. They’ll also know how their website compares to their competitors, including how their audiences differ. By using Narratiive, publishers will be using the same media planning platform as advertisers, gaining more exposure to local and international agencies. Digital media agencies will find it more effective to plan, validate and select suppliers whilst increasing on target reach. By discovering the most relevant sites on Narratiive and measuring client site lists you can be sure to build an efficient plan. Programmatic Data Through our opt-in data cooperative, Narratiive partners with over 250 websites to form the region’s largest audience data pool. Our programmatic audience segments offer better targeting capability to power your campaigns. Publishers are able to earn additional revenue without affecting ad inventory sales. Advertisers achieve better results from their programmatic advertising by using high quality audience segments, targeting by demographics, interest, persona or intent. Start using Narratiive by creating your free account at

View Top Employees from Effective Measure
Revenue $20 million
Employees 15 (15 on RocketReach)
Founded 2008
Address 3/4-10 Bank Place, Melbourne, Victoria 3000, AU
Phone +61 3 9023 9000
Category Market Research, Technology, Information and Internet, Advertising & Marketing, Advertising, Online Audience Behaviour, Business Services, Sales and Marketing, Insights and Analysis, Multiple Demographic Data, Data and Analytics, Design, Developing and Emerging Markets, Information Technology and Services
Web Rank 10 Million
SIC 73, 731
NAICS 541, 5418, 54

Effective Measure Questions

The Effective Measure annual revenue was $20 million in 2023.

15 people are employed at Effective Measure.

Effective Measure is based in Melbourne, Victoria.

The NAICS codes for Effective Measure are [541, 5418, 54].

The SIC codes for Effective Measure are [73, 731].

Top Effective Measure Employees

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