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New York City-based DOUGHNUT PLANT is the pioneer of the artisanal doughnut. Created in 1994 by Mark Isreal, inspired by his grandfather’s recipe, Doughnut Plant handcrafts original and innovative doughnuts from the finest ingredients. We pride ourselves on originality, using the highest quality all natural ingredients and making everything in-house from scratch — glazes, fillings, jams and toppings — even our sourdough starter. We make our own 100% natural wild yeast starter to create our first doughnuts made with no commercial yeast. The method is popularly known as sourdough, but this implies a process, not taste. When the process is followed properly, the taste does not have to be sour. At Doughnut Plant, natural simply means food made using authentic ingredients and methods. Real ingredients. No preservatives, no artificial flavorings and no eggs -- ever! (Not even in our cake doughnuts or cream fillings). Same passion for our coffee, too! Doughnut Plant Coffee: Handcrafted, small batch roasted in Brooklyn. We source, roast and deliver delicious coffee that pairs perfectly with our doughnuts. Yeast, cake, sourdough, vegan, gluten free. A doughnut for everyone.

Doughnut Plant Questions

The Doughnut Plant annual revenue was $15.5 million in 2026.

John Antretter is the CEO of Doughnut Plant.

21 people are employed at Doughnut Plant.

Doughnut Plant is based in New York, New York.

The NAICS codes for Doughnut Plant are [4452, 44529, 445, 445291, 44].

The SIC codes for Doughnut Plant are [54, 546].

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