Davis Sensory Institute Information

The Davis Sensory Institute (DSI), LLC is a full-service sensory and consumer research partner based in Davis, California. We help food, beverage, cosmetics, personal care, and medical product companies uncover meaningful, data-driven insights through rigorous sensory, consumer, and psychophysical research. Rooted in more than 25 years of academic research at the University of California, Davis, our work builds on a legacy of scientific innovation - including contributions to the development of the tetrad method and the expansion of Thurstonian modeling. At DSI, scientific rigor meets real-world expertise: every project is grounded in a strong theoretical framework, ensuring results that are reliable, valid, and actionable. ________________________________________ In-House Research Capabilities DSI delivers comprehensive research solutions across all major product categories, supported by a large respondent database and trusted domestic and international testing networks. We offer on-premise, home-use, and online survey capabilities, including: • Discrimination testing • Descriptive analysis • Consumer testing and category appraisals • Advanced analytics ________________________________________ Enhancing Client Capabilities Beyond executing studies, DSI partners with clients to strengthen their internal sensory and consumer testing programs. We audit and optimize existing systems, design and train internal panels, and implement robust risk profiling to ensure internal results accurately predict consumer perceptions. We also develop custom analytical methodologies tailored to each client’s specific challenges - helping transform complex data into clear, strategic insights that drive confident product and business decisions.