David Lapp Email & Phone Number
VP Revenue Marketing @ BMC Software
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David Lapp Location
- Chapel Hill, NC, US
David Lapp Work
- 2023 -now VP Revenue Marketing @
- 2021 -2023 Global Vice President, IBM Technology Demand Generation and Digital Marketing @
- 2020 -2021 Global Vice President IBM Cloud, AI, and Security Performance Marketing @
- 2018 -2020 Global Vice President and CMO, IBM Cloud Platform Marketing @
- 2014 -2018 Vice President of Marketing, IBM Cloud North America ►Market Leadership @
- 2008 -2014 Director of Global Technology Services and Cloud Marketing ►Global Brand Transformation Thought Leader @
- 2005 -2008 Manager, SOA Product Marketing ►Core Launch Messaging ►Cross-Brand Buy-In ►Innovative Marketing @
- 2003 -2004 Market Segment Manager ►Financial Markets ►Global Solutions ►Sales Channel Enablement @
- 2001 -2003 Product Manager @
- 1997 -1999 Product Manager @ KVLabs (venture backed enterprise software startup)
- 1995 -1997 Product Manager, Healthcare Analytics @
David Lapp Education
- Kenan Flagler Business School - UNC Chapel Hill
MBA (Entreprenurship, Finance)
1999-2001 - The Johns Hopkins University
BA (Economics, International Relations)
1989-1993
David Lapp Skills
- Digital Strategy
- Executive Management
- Product-led Growth
- Content Strategy
- Marketing Technology
- Digital Transformation
- Digital Marketing
- Growth Marketing
- Strategic Partnerships
- Product Marketing
- Product Management
- Strategy
- Enterprise Software
- Cross-functional Team Leadership
- SaaS
- Marketing Management
- Demand Generation
- Marketing Strategy
- Cloud Computing
- Sales Enablement
- Product Launch
- B2B Marketing
- Go-to-market Strategy
- Segmentation
- Leadership
- Business Alliances
- Start-ups
- Marketing
- Multi-channel Marketing
- Positioning
- Competitive Analysis
- Entrepreneurship
- Business Planning
- Management
- Business Development
- Messaging
- Solution Selling
- CRM
- Integrated Marketing
- Analytics
- Channel
- Software as a Service (SaaS)
- Customer Service
- Software as a Service Saas
- Strategic Planning
- Go to Market Strategy
- Microsoft Office
- Multi Channel Marketing
- Social Media
- Cross Functional Team Leadership
- Sales
- Business Strategy
- Start Ups
- Software as a Service
David Lapp Summary
- David Lapp, based in Chapel Hill, NC, US, is currently a VP Revenue Marketing at BMC Software. David Lapp brings experience from previous roles at IBM. David Lapp holds a 1999 - 2001 MBA in Entreprenurship, Finance @ Kenan Flagler Business School - UNC Chapel Hill. With a robust skill set that includes Digital Strategy, Executive Management, Product-led Growth, Content Strategy, Marketing Technology and more. David Lapp has 2 emails and 2 mobile phone numbers on RocketReach.
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