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In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. dataxu is now part of Roku. Visit advertising.roku.com for more information. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business. Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

Website https://www.dataxu.com
Revenue $236 million
Funding $89.2 million
Employees 22 (8 on RocketReach)
Founded 2009
Address 281 Summer Street 4th Floor, Boston, Massachusetts 02210, US
Phone (857) 244-6200
Fax (617) 426-5971
Technologies
Industry Software, Advertising Services, Database & File Management Software, Ad Targeting, DSP, Software Development & Design, Advertising, Ad Optimization, Analytics, Marketing Automation, Data and Analytics, Demand Side Platform, Big Data, Programmatic Advertising, Data Visualization, Display Advertising, Design, Big Data analytics, Information Technology, Data-Driven Marketing, Data Science, Digital Media, Marketing Analytics, Media and Entertainment, Marketing Roi
Web Rank 498902
Web Visits 58720
Keywords Marketing Technology, Programmatic Advertising, Data-Driven Marketing, Digital Advertising, Advertising Technology, Demand-Side Platform, Data Science Marketing, Audience Targeting, Real Time Bidding, Marketing Automation, Data Analytics, Consumer Engagement, Personalized Advertising, Ad Tech, Marketing Optimization, Brand Marketing, Digital Marketing, Media Buying, Marketing Solutions, Advertising Platform
Competitors Criteo, Adobe, Taboola, StackAdapt, The Trade Desk, MediaMath, Quantcast, Simpli.fi, Sizmek Turkey, Turn +36 more (view full list)
SIC SIC Code 73 Companies, SIC Code 738 Companies, SIC Code 7389 Companies
NAICS NAICS Code 5418 Companies, NAICS Code 541 Companies, NAICS Code 54189 Companies, NAICS Code 54 Companies

dataxu Questions

The dataxu annual revenue was $236 million in 2026.

8 people are employed at dataxu.

dataxu is based in Boston, Massachusetts.

The NAICS codes for dataxu are [5418, 541, 54189, 54].

The SIC codes for dataxu are [73, 738, 7389].

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