Simpli.fi is a real-world media platform that connects digital intent with physical movement, helping brands reach audiences in the right place, at the right moment, to drive store visits and sales. Using household-level location targeting and real-time intent signals, Simpli.fi activates campaigns across CTV, display, paid social, programmatic, native, audio, digital out-of-home, and more. Built to perform for a single location or 1,000+, with measurement built in every step of the way. Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.
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The Simpli.fi annual revenue was $136.5 million in 2026.
Cali Tran is the CEO of Simpli.fi.
507 people are employed at Simpli.fi.
Simpli.fi is based in Fort Worth, Texas.
The NAICS codes for Simpli.fi are [5418, 541810, 54181, 541, 54].
The SIC codes for Simpli.fi are [731, 73].