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Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

Website http://www.simpli.fi/
Revenue $136.5 million
Funding $26.7 million
Employees 656 (610 on RocketReach)
Founded 2010
Address 128 E Exchange Ave Suite 700, Fort Worth, Texas 76164, US
Phone (800) 840-0768
Technologies
Industry Technology, Information and Internet, Advertising & Marketing, Ad Exchange, Display Advertising, Business Services, Advertising, Demand Side Platform, Auctions, Retargeting, Commerce and Shopping, Data Driven Advertising, Search Engine, Search Retargeting, Internet Services, Contextual Targeting, Semantic Search, Demographic Targeting, SEO, RTB, Sales and Marketing, Data Management Platform, Data Monetization, Audience Building, Audience Extension/Expansion, Inventory Monetization
Web Rank 61532
Web Visits 2 Million
Keywords Programmatic Advertising, Digital Marketing Platform, Media Buying Platform, Advertising Technology, Ad Tech Platform, Demand Side Platform, Data Driven Advertising, Advanced Advertising, Marketing Automation, Performance Marketing, Omnichannel Marketing, Advertising Optimization, Media Planning, Digital Media Buying, Marketing Analytics, Roi Driven Marketing, Results Marketing, Advertising Solutions, Marketing Software, Target Advertising
Competitors Criteo, Adobe, The Trade Desk, Demandbase, MediaMath, Grisaille AdTech Solutions Private Limited ( Zeta Global Technology Excellence Center ), Sizmek Turkey, Marin Software, AcuityAds Inc., AdRoll +37 more (view full list)
SIC SIC Code 73 Companies, SIC Code 731 Companies
NAICS NAICS Code 541 Companies, NAICS Code 54 Companies, NAICS Code 5418 Companies, NAICS Code 541810 Companies, NAICS Code 54181 Companies

Simpli.fi Questions

The Simpli.fi annual revenue was $136.5 million in 2026.

Cali Tran is the CEO of Simpli.fi.

610 people are employed at Simpli.fi.

Simpli.fi is based in Fort Worth, Texas.

The NAICS codes for Simpli.fi are [541, 54, 5418, 541810, 54181].

The SIC codes for Simpli.fi are [73, 731].

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