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CUX is a behavioral analytics platform for teams responsible for user experience on websites and native mobile apps. It helps teams investigate where people repeat steps, encounter barriers or leave a journey before completing their goal. For web analysis, teams use visit recordings, heatmaps, Experience Metrics, Goals and Conversion Waterfalls to narrow an investigation, compare journeys and inspect the context of relevant interactions. Native mobile analytics adds observations about app screens and interactions. Data coverage depends on the SDK, interface and project configuration. Digital Experience Analysts help teams interpret behavior, validate hypotheses and prioritize actions connected to business goals. Support includes analysis, onboarding, mentoring and workshops, depending on the engagement. CUX combines web and mobile technology with human expertise to help teams move from observation to a practical decision.

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