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CultureWaves is a need-based behavior science company that helps Fortune 500 companies, cities, and brands understand the 'whys' of consumer behavior, constituent and visitor behavior, in real time, with the ability to translate said behavior into actionable marketing and innovation insights. Since 2006, CultureWaves behavior scientists use a proprietary need-based analytic tool - Sparcwire®, that observes human behavior thru need-based filters, to deliver a clear look at where consumers have been, are headed, and importantly, how to more effectively reach and influence them now. These timeline insights inform brand strategies and engagement, new product development, and integrated communications outreach custom-tailored to a brand's specific needs. CultureWaves explains the "why" behind consumer behavior.

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The CultureWaves annual revenue was $14 million in 2023.

CultureWaves is based in Springfield, Missouri.

The NAICS codes for CultureWaves are [517110, 51, 5171, 517, 51711].

The SIC codes for CultureWaves are [7375, 73, 737].

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