Conversion Science (Pty) Ltd Information

Conversion Science specialises in Search Engine Marketing, PPC, Web Analytics Implementations and Analysis, and Data-Driven Conversion Optimisation. In What Way Do We Differ from the Norm? Our proven track record: Conversion Science Owner, Dr Ariel Sumeruk, is a 10-year veteran of online advertising with a singular focus on SEM and Analytics. During the course of his career, he managed SEM campaigns for some of the most iconic Global digital brands. We support a Quantitative Practice: Conversion Science’s MD hails from a background in Physics and Finance, thus numeracy and optimization are the company’s natural language. We Are Independent: Conversion Science is independently owned. We do not overstretch Campaign Managers and the inevitable reduction in work-quality which ensues. We Are Actively Involved in Training: Ariel is a seasoned Google Regional Trainer having trained other agencies on behalf of Google. As such all company employees have access to continuous learning and growth opportunities. We Employ a Specialised Focus: Conversion Science focuses only on two lines of work, PPC and Analytics. SEM and Analytics are already extensive areas in their own right and our strong company focus allows employees to really advance their skills to a world-class level. We believe in the Mantra: “He who is a Jack of all trades, is master of none” We Enjoy a Professional Culture: We believe in working hard but smart, while maintaining a good work-life balance. We Insist on Close Contact with Clients: Our Campaign Managers' duties extend to account management as well, avoiding broken-telephone scenarios. We pride ourselves on active daily campaign management and custom reporting and insights to add value to brand campaigns.