Convergence Targeted Communications Information

Converge: to move toward one point and join together; to come together and meet {and win} In the digital age, communication silos are breaking down. Online and offline media are hyper-targeted to finely selected audiences. The difference between social media and paid media is increasingly obscured. Winning is about surrounding your targets wherever they are and delivering repeated, persuasive and personalized messages that move them to action. Candidates for public office and leaders of advocacy and constituent outreach efforts need to master the converging nature of targeted communications. That’s what we’ve done for over 15 years in the political and public affairs arena. From traditional paid media to direct mail to hyper-targeted digital media, we’ve integrated multimedia communications strategies designed with one goal—winning for our clients. We think, plan, create, execute, win. Converge: come together and win. The walls are coming down. Chris Cooper - Founder and President Nick Mildebrath - Vice President