CMA Research Information

CMA's business concept is to deliver an informed basis for both strategic decision-making and daily operations to our customers. We do this through a certified, effective research process, in which the results are a tool rather than just a report. We are an independent research company with a broad range of service offerings focused on employee, customer and market research. Our customers are found in most industries and sectors of society, but have many traits in common. Above all, our customers are all companies and organizations that want to develop their business operations and their employees. With our roots in Linköping University, we have been in operation for almost 20 years. Since 2000 the company has been privately owned and we now have over 30 academically trained employees. Our project managers have extensive experience from the research industry, supplemented with practical expertise from other fields. In addition to our permanent staff we have an organisation for data collection (field division) made up of over 50 employees. Here we have our own Web panel and 20 CATI sites for telephone interviews. We conduct telephone interviews, Web panels and personal interviews, and administer Web-based and postal surveys. We are members of WIN/GALLUP, ESOMAR and SMIF (Swedish Market Information Companies, www.smif.org) and follow the ethics rules that apply for market research. We work in accordance with the industry’s quality standard ISO 20252:07.