Cinarra Information

Cinarra empowers marketing leaders to reach a more precisely defined audience, identified through exclusive, secure, and encrypted Telco-powered identifiers. This approach connects user journeys across both online and offline channels. At the heart of this strategy is Cinarra MID (Marketing ID), a carrier-based ID framework that enables digital marketing without relying on cookies. MID securely links carrier data with advertiser and media ecosystems, allowing Mobile Network Operators (MNOs) to become key enablers of privacy-safe audience engagement, including retargeting, monetization and cross-channel measurement. This creates a sustainable business opportunity for carriers to participate directly in the evolving post-cookie digital marketing landscape. Established in 2012, Cinarra has operated as a wholly-owned subsidiary of SoftBank since 2020. With operations in both the U.S. and Japan, Cinarra processes billions of daily location updates, adhering to best-in-class and privacy-first principles. By integrating online search and site visit activities with geolocation data, Cinarra precisely identifies audiences, empowering marketers to precisely target audiences based on their online and offline behaviors and effectively measure marketing RoI.