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Our Character Matters Game Plan encourages, equips and empowers business leaders and coaches to intentionally integrate character in their teams. That’s where work, sports, and character collide. From here, coaching fulfills its purpose, and lives change. Most coaches know the importance of character but long for a game plan and practical tools to develop it in their players. Our training and curriculum gives coaches a common thread that can be woven throughout their program and puts everyone on the same page to establish, strengthen and unify the culture. We have empowered hundreds of coaches nationwide to make a positive contribution to their team, school and community with our Character Game Plan. Take our successful model into your business!

Character Matters Questions

The Character Matters annual revenue was $5 million in 2026.

Character Matters is based in Surprise, Arizona.

The NAICS codes for Character Matters are [61111, 611, 6111, 61, 611110].

The SIC codes for Character Matters are [821, 82].

G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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