CHARACTER COUNTS! is the most widely used character education program, reaching millions of youth. CHARACTER COUNTS! is: • A framework centered on basic values called the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship. • Embraced by thousands of schools, communities, public agencies, and nonprofit organizations for a simple reason — it works. These groups receive support and development from a national office, which offers training programs, free e-newsletters, resources, products, and free consultation. • Nonprofit, not religious or political (though used by both secular and faith-based groups, and supported by public officials of both major parties).
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The CHARACTER COUNTS! annual revenue was $16.7 million in 2026.
Amy Smit is the Director - Communications and Administration of CHARACTER COUNTS!.
1 people are employed at CHARACTER COUNTS!.
CHARACTER COUNTS! is based in Des Moines, Iowa.
The NAICS codes for CHARACTER COUNTS! are [81, 813410, 81341, 813, 8134].
The SIC codes for CHARACTER COUNTS! are [864, 86].