We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues.
We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media.
We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM.
Learn more at criticalmass.com.
The Nation Media Group (NMG) founded in 1959 by His Highness The Aga Khan, is the largest independent media house in East and Central Africa and has operations in print, electronic and digital media and attracts unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. The company is a publicly listed company on the Nairobi, Rwanda, Uganda and Dar-es-Salaam bourses and aspires to be the Media of Africa for Africa.
You're navigating something complex, the kind of challenge where the stakes are real and the answer isn't obvious. Think is a team of strategists, designers, and engineers who'll help you work through the hard stuff, find what needs solving, and build what works.