We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
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Critical Mass Questions
The Critical Mass annual revenue was $369.4 million in 2026.
Sara Anhorn is the Chief Talent Officer of Critical Mass.
1,626 people are employed at Critical Mass.
Critical Mass is based in Calgary, Alberta.
The NAICS codes for Critical Mass are [541820, 54182, 541, 54181, 54, 541810, 5418].
The SIC codes for Critical Mass are [73, 731].
Top Critical Mass Employees
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Sara Anhorn
Chief Talent Officer at Critical Mass
Calgary, AB, CA22 -
Shawn Thompson
Vice President Strategy at Critical Mass
Calgary, AB, CA23 -
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Dominik von Jan
SVP Strategy at Critical Mass
New York, NY, US25 -
Scott Sinclair
Vice President, Strategy at Critical Mass
Calgary, AB, CA22 -
Jennifer Muller
SVP, Global Operations at Critical Mass
Calgary, AB, CA31 -
21
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21
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