Commerce United — Blue Wheel connects strategy, data, platforms, and people to help brands grow with greater cohesion and impact. We help brands navigate modern commerce through connected strategy, execution, and performance across marketplaces, retail media, social commerce, and owned channels. With over $2B in client revenue managed, we unify advertising, operations, data, and commerce experiences so brands can amplify their growth, cohesion, and presence.
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Blue Wheel Questions
The Blue Wheel annual revenue was $3 million in 2026.
Art Zambianchi is the CEO of Blue Wheel.
74 people are employed at Blue Wheel.
Blue Wheel is based in Birmingham, Michigan.
The NAICS codes for Blue Wheel are [54, 54181, 541810, 541, 5418].
The SIC codes for Blue Wheel are [73, 731, 738].
Top Blue Wheel Employees
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Art Zambianchi
Chief Executive Officer at Blue Wheel
Chicago, IL, US33 -
Tom Sesti
President and Board Member at Blue Wheel
Rochester, MI, US25+ -
Nicole Reich
Chief Growth Officer at Blue Wheel
Detroit, MI, US24 -
Tim Goletz
General Manager - Day One Digital at Blue Wheel
Austin, TX, US22 -
Lisa Wendland
Head of Earned and Owned Media at Blue Wheel
Detroit, MI, US25 -
Mark Springer
Head of Finance at Blue Wheel
Chicago, IL, US22 -
Mary Tomase
Head of Client Services at Blue Wheel
Chicago, IL, US25+ -
Tayler Jaksim
Head of Brand Growth at Blue Wheel
Detroit, MI, US23 -
Whitney Weaver
Director of Marketplace Advertising at Blue Wheel
Birmingham, MI, US25 -
Emily Pegan
Director Performance Marketing, DTC at Blue Wheel
Texas, United States24
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