Head of National Brand @ (September 2023 - September 2025)
Adjunct Professor @ (January 2022 - May 2025)
VP of Brand and Marketing @ (May 2022 - November 2022)
Chief Brand Officer @ (August 2021 - April 2022)
VP of Brand and Marketing @ (May 2019 - August 2021)
Principal . CBO @ BACK:US AGENCY (October 2014 - January 2019)
Chief Brand Officer @ (August 2011 - September 2014)
Senior Brand Strategist and Art Director @ eleph'ant DnA (September 2009 - February 2011)
Brand Strategist @ (May 2006 - July 2009)
Sr. Account Executive @ (October 2004 - October 2006)
Bill Backus Education
The Art Institute of Phoenix
Bachelor's degree (Brand Management, Advertising and Graphic Design)
2004-2007
Bill Backus Skills
Account Based Marketing
Adobe Illustrator
Adobe InDesign
Advertising
Analytical Skills
Art Direction
Artificial Intelligence (AI)
Attention to Detail
B2B Marketing
B2B Marketing Strategy
B2C Marketing
B2C e-commerce
Brand Activation
Brand Architecture
Brand Awareness
Brand Development
Brand Development Strategy
Brand Equity
Brand Identity
Brand Implementation
Brand Loyalty
Brand Management
Brand Marketing
Brand Perception
Brand Strategy
Branding
Branding & Identity
Budgeting
Business-to-Business (B2B)
Campaign Development
Campaigns
Change Management
Communication
Consumer Behavior
Content Marketing
Corporate Branding
Corporate Communications
Corporate Identity
Creative Direction
Customer Acquisition
Customer Relationship Management (CRM)
DTC
Demand Generation
Design
Digital Channels
Digital Health
Digital Marketing
Digital Media
Direct Mail
Direct Marketing
E-Commerce
Email Marketing
Financial Statements
Fundraising
Fundraising Campaign Management
Graphic Design
Healthcare Advertising
Inbound Marketing
Integrated Marketing
Key Performance Indicators
Launches
Lead Generation
Leadership
Market Planning
Market Research
Marketing
Marketing Analytics
Marketing Automation
Marketing Campaign Management
Marketing Campaign Plans
Marketing Campaigns
Marketing Communications
Marketing Leadership
Marketing Strategy
Media Planning
Move Management
Multi-Channel Marketing
Offline Marketing
Online Marketing
Performance Metrics
Presentations
Problem Solving
Product Launch
Product Marketing
Resource Allocation
Social Media
Social Media Marketing
Social Media Strategy
Startup Marketing
Startups
Strategic Brand Positioning
Strategic Management
Strategic Marketing
Strategic Planning
Strategic Thinking
Strategy
User Experience (UX)
Web Design
Workload Prioritization
Written Communication
Account Management
Microsoft Office
Microsoft Word
Customer Service
Business Strategy
Branding And Identity
Bill Backus Summary
Bill Backus, based in Phoenix, AZ, US, is currently a Fractional Chief Brand Officer at Back:us Agency. Bill Backus brings experience from previous roles at Childhelp®, Grand Canyon University, Atlis Motor Vehicles and DOSE OF COLORS, INC.. Bill Backus holds a 2004 - 2007 Bachelor's degree in Brand Management, Advertising and Graphic Design @ The Art Institute of Phoenix. With a robust skill set that includes Account Based Marketing, Adobe Illustrator, Adobe InDesign, Advertising, Analytical Skills and more. Bill Backus has 2 emails and 1 mobile phone numbers on RocketReach.
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