Established in 1993. Beleza Natural targets kinky, curly and wavy women and men who wish to have beautiful, healthy hair. The beauty institute chain offers a full range of beauty services and more than 50 different take home products for kinky, curly and wavy hair. Beleza Natural's history started from scratch because of two fierce women entrepreneurs who revolutionized the Brazilian beauty market more than 20 years ago. Curl expert hairdresser, Zica Assis, created innovative formulas to cater her own kinky hair in the 90's. Together with curly young entrepreneur, Leila Velez, who at 16 was already a McDonald's manager, they created a company catering treatments for healthy and beautiful curly, kinky and wavy hair. The first salon was opened in Rio de Janeiro in 1993. Today the company has 49 business units , among beauty institutes, product stores and kiosks and a cosmetics factory in Brazil. More than 130 thousand clients are served monthly in the institutes and the team has 3000 employees.
| Website | http://www.belezanatural.com |
| Revenue | $239.2 million |
| Employees | View employees |
| Address | 313 W 125th St, New York, New York 10027, US |
| Phone | (917) 265-8959 |
| Technologies | |
| Industry | Hair Salons, Consumer Services |
| Competitors | Natura, Mahogany Cosméticos, Granado Pharmácias | Perfumaria Phebo, Eudora, Bazar Perfumado, Dailus, L’OCCITANE Group, Quem Disse, Berenice?, CP Orla - Franquia O Boticário, Vult +24 more (view full list) |
| SIC | SIC Code 72 Companies, SIC Code 723 Companies |
| NAICS | NAICS Code 812 Companies, NAICS Code 81211 Companies, NAICS Code 812112 Companies, NAICS Code 81 Companies, NAICS Code 8121 Companies |
Looking for a particular Beleza Natural employee's phone or email?
Beleza Natural Questions
The Beleza Natural annual revenue was $239.2 million in 2026.
Beleza Natural is based in New York, New York.
The NAICS codes for Beleza Natural are [812, 81211, 812112, 81, 8121].
The SIC codes for Beleza Natural are [72, 723].
