Beaute Prestige International Information

As part of its overall VISION 2020 plan, Shiseido Group announced on October 7th the birth of Shiseido Group EMEA (Europe, Middle East and Africa) covering worldwide activities for fragrance brands Issey Miyake, Narciso Rodriguez, Elie Saab, Alaïa Paris, Zadig&Voltaire, SHISEIDO fragrances, Dolce&Gabbana and Serge Lutens (creation, production, business) as well as business and local distribution for the brand SHISEIDO, Laura Mercier, bareMinerals and NARS. Led by Mr. Louis Desazars, President and CEO of Shiseido Group EMEA, the new European entity of the 5th worldwide cosmetics group confirms its ambition to be a major perfumery player and shows its convictions in the building of a future inspired by beauty and culture. Shiseido Group EMEA, from a challenger to a leader.