A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.
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ba&sh Questions
The ba&sh annual revenue was $96.9 million in 2026.
Sharon Krief is the Co-founder and Global CEO of ba&sh.
771 people are employed at ba&sh.
ba&sh is based in Paris, Île-de-France.
The NAICS codes for ba&sh are [458, 44, 448, 45, 4481].
The SIC codes for ba&sh are [562, 56, 569].
Top ba&sh Employees
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24
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Rahav Zuta
Chief Executive Officer North America at ba&sh
New York, NY, US22 -
34
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Mathilde Pidoux
Head designer at ba&sh
Paris, FR1 -
1
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1
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Jordan Carmichael
Vice President of Retail and Concessions at ba&sh
New York, NY, US25+ -
23
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