A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.
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ba&sh Questions
The ba&sh annual revenue was $96.9 million in 2026.
Sharon Krief is the Co-founder and Global CEO of ba&sh.
697 people are employed at ba&sh.
ba&sh is based in Paris, Île-de-France.
The NAICS codes for ba&sh are [448, 45, 4481, 44, 458].
The SIC codes for ba&sh are [569, 562, 56].
Top ba&sh Employees
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24
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Eric Bilien
Head of Knitwear at ba&sh
Paris, FR11 -
Jordan Carmichael
Vice President of Retail and Concessions at ba&sh
New York, NY, US25+ -
Mathilde Pidoux
Head designer at ba&sh
Paris, FR1 -
Stéphanie Burgot
VP of Finance, HR and Legal at ba&sh
Washington, DC, US11 -
Joey Riela
General Manager at ba&sh
New York, NY, US44 -
Madison Lippincott
General Manager at ba&sh
Miami, FL, US32
