Basic Fun! Information

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products that bring smiles to people of all ages. Our iconic brands and innovative product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in- store as well as in family entertainment venues. The Company is proud to have long-standing, valued product partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! manages a portfolio of iconic powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems®, Littlest Pet Shop® and Arcade 1Up®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.