Basic Fun! is a trendsetter in developing and marketing fun, innovative, and educational toys for kids. This is done through close partnerships with proven industry leaders and by providing our customers with outstanding value. We're a privately owned company based in Boca Raton, currently conducting business in over 60 different countries and territories worldwide. Our company’s products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: Fisher-Price Classics®, Cutetitos, K'nex, Pound Puppies, Lite-Brite®, Classic My Little Pony, Mash’ems and Fash’ems novelties, Playhut, Tonka, Pac-Man handheld video games, Uncle Milton’s Ant Farm and many more.
| Website | http://www.basicfun.com |
| Revenue | $39.1 million |
| Employees | 171 (102 on RocketReach) |
| Founded | 2008 |
| Address | 301 Yamato Rd. Suite 2112, Boca Raton, Florida 33431, US |
| Phone | (905) 629-3836 |
| Technologies |
HTML
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Google Analytics
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Font Awesome
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| Industry | Manufacturing, Consumer Goods, Recreational Goods, Licensing, Marketing and Sales, Development and Manufacturing, Childrens Toys, Toys, Design |
| Web Rank | 16 Million |
| Keywords | Games, Toys, Toy Manufacturing, Children's Toys, Toy Marketing, Educational Toys, Kids Toys, Fun Toys, Innovative Toys, Learning Toys, Developmental Toys, Toddler Toys, Preschool Toys, Baby Toys, Action Figures, Dolls, Plush Toys, Vehicles |
| Competitors | the LEGO Group, Mattel, Inc., Hasbro, Spin Master, MGA Entertainment, Funko, Melissa & Doug, TOMY International, Ravensburger AG, GUND +31 more (view full list) |
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Basic Fun! Questions
The Basic Fun! annual revenue was $39.1 million in 2026.
Craig Leaf is the President of Basic Fun!.
102 people are employed at Basic Fun!.
Basic Fun! is based in Boca Raton, Florida.
Top Basic Fun! Employees
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Craig Leaf
President at Basic Fun!
Boca Raton, FL, US15 -
Steven Littman
Chief Operating Officer at Basic Fun!
New City, NY, US25+ -
Frank McMahon
Chief Financial Officer at Basic Fun!
West Palm Beach, FL, US23 -
James Nunziati
Senior Vice President Sales- North America at Basic Fun!
Boca Raton, FL, US25+ -
35+
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Dan Westcott
Senior Vice President, Global Marketing at Basic Fun!
Boca Raton, FL, US12 -
Joe Smith
VP and Chief Development Officer at Basic Fun!
Boca Raton, FL, US45+ -
Maureen Dilger
Vice President, Global Brand Marketing at Basic Fun!
Boca Raton, FL, US12 -
Gene Work
Vice President, Creative Services at Basic Fun!
Boca Raton, FL, US55+ -
Stephen Chernin
Executive Vice President at Basic Fun!
Boca Raton, FL, US24
