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BasedOn (formerly, GYRO) is a brand strategy and identity design studio. We help clients define who they are and how they are known. Together, we develop identities that inspire people to connect to a greater meaning–identities that incite action, build culture, unite community and promote change.

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Angela Topacio is the Co-Founder. Managing Partner; Chief Creative Officer of BasedOn.

13 people are employed at BasedOn.

BasedOn is based in Detroit, Michigan.

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