BasedOn Competitors

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873 nmlsconsumeraccess.org

ZenBusiness is a company that empowers entrepreneurs to start, run, grow, and stay compliant—all in one place. As a leader in business formations and compliance, ZenBusiness blends AI with award-winning human support to simplify and accelerate small business success. The company’s platform is designed to reduce complexity and provide a worry-free experience for entrepreneurs navigating the legal and operational requirements of business ownership. ZenBusiness supports small business owners in protecting their personal assets by guiding them through entity formation and providing tools that ensure ongoing compliance. These services include LLC formation, registered agent services, operating agreements, EIN acquisition, and automated reminders for state and federal filing deadlines. At the core of the ZenBusiness offering is an intuitive, all-in-one platform that consolidates essential tools for compliance management, document access, business insights, and more. This platform acts as a centralized hub where users can manage their business confidently and efficiently, whether they’re just starting out or scaling operations. By integrating artificial intelligence with expert customer service, ZenBusiness offers a unique hybrid model that delivers smart automation without sacrificing the personal touch. This commitment to both innovation and support has made ZenBusiness a trusted partner for millions of small business owners. ZenBusiness has been named a 2024 Silver Stevie® Award winner for Sales & Customer Service in the Front-Line Customer Service Team category, a finalist for the Greater Austin Business Awards 2024, and ranked as the #4 fastest-growing Longhorn business in 2024. ZenBusiness believes that everyone should have the opportunity to pursue business ownership. With a mission to champion the dreams of entrepreneurs, we enable small business owners to achieve success on their own terms by doing what they love.