Backroads Competitors

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

We’ve always believed that travel isn’t just about where you go — it’s about how it changes you. From the very beginning, we set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. Just real people, venturing out into the world with open minds, open hearts, and a sense of purpose. For over 35 years, we’ve been creating life-changing experiences that connect travellers with the communities they visit — not just passing through, but showing up with care, curiosity, and intention. We call it community tourism, and it’s been in our DNA since day one. But we’re not just a travel company. We’re a people company. Powered by the passion of our team, the heartbeat of our local partners, and the energy of every traveller who’s ever said “yes” to something new. To travel your heart out is to go all in. To move through the world with compassion, courage, and joy. It’s about embracing the bizarre, celebrating the beautiful, and connecting with something bigger than yourself. It means leading with love — for the planet, for people, and for the possibilities that come with saying let’s go. We don’t do this to fill passports. We do it to fill lives. To build connection. To create joy. To leave the world better than we found it — one step, one trip, one ripple at a time. This is travel that goes way beyond travelling. This is G Adventures. And we’re just getting started.

CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit’s education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun that accompanies a shared workout yields an intensity that cannot be matched by other means. Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.