Baby Chick® Information

Baby Chick is a trusted resource for pregnancy, birth, postpartum, and parenting, founded by Nina Spears, “The Baby Chick®.” Since 2015, we’ve helped millions of parents through pregnancy, birth, postpartum recovery, and early parenthood with expert-backed content, educational resources, and practical guidance. Founded by certified baby planner, birth and postpartum doula, childbirth educator, and author Nina Spears, Baby Chick was created to provide parents with compassionate, evidence-informed guidance they can trust. With more than 15 years of experience supporting over 800 families and attending more than 350 births, Nina’s real-world experience continues to shape the educational content and resources we create. Today, Baby Chick is a comprehensive digital parenting platform featuring educational articles, expert interviews, tools, podcasts, videos, and trusted product recommendations that support families through every stage of pregnancy and early parenthood. We also develop educational products, including The Baby Chick Guide to Positive Pregnancy (Jossey-Bass) and the SOAR Birth Prep Challenge, our comprehensive birth preparation program available through the Baby Chick app. Our mission is to educate, inspire, and support parents with practical, evidence-informed resources that help families make informed decisions. Whether someone is preparing for birth, navigating postpartum recovery, or raising young children, Baby Chick is committed to providing trustworthy information with compassion, integrity, and care. We also collaborate with healthcare professionals, certified experts, and trusted brands to create educational resources that help parents make informed decisions for their families.