What to Expect is the best-known, most-trusted pregnancy and parenting brand, guiding parents every step of the way. Our app and website are produced by founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, and pregnancy and parenting health experts. What to Expect is part of Everyday Health Group Pregnancy & Parenting. Our brands reach 91% of first-time expecting moms, and more than 85% of all expecting parents in the U.S. Our mission is to deliver guidance, recommendations, and resources to new and expecting parents and business results for brands. Visit https://ehg-pp.com/ to learn more. Everyday Health Group is a division of Ziff Davis Inc. (NASDAQ: ZD) and is headquartered in New York City.
| Website | http://www.whattoexpect.com/ |
| Revenue | $1.4 million |
| Employees | 22 (6 on RocketReach) |
| Founded | 2005 |
| Address | 345 Hudson Street 16th Floor, New York, New York 10014, US |
| Technologies |
JavaScript
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HTML
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PHP
+35 more
(view full list)
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| Industry | Internet Publishing, Charitable Organizations & Foundations, Pregnancy, Organizations, Parenting, Women's Health |
| Keywords | Pregnancy Information, Prenatal Care, Pregnancy Tips, Maternity, Parenting Resources, Parenting Advice, Newborn Care, Postpartum Care, Child Development, Family Health, Childcare, Health And Wellness, Toddler Development, Baby Products, Early Childhood, Family Life |
| Competitors | BabyCenter, Babylist, CafeMom, Healthline, Halcyon Media, former publishers of Pregnancy & Newborn magazine, Fatherly, Bump, Fit Pregnancy, BabyGaga, Mommyhood101.com +29 more (view full list) |
| SIC | SIC Code 56 Companies, SIC Code 564 Companies |
| NAICS | NAICS Code 44 Companies, NAICS Code 448 Companies, NAICS Code 4481 Companies |
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What to Expect Questions
The What to Expect annual revenue was $1.4 million in 2026.
6 people are employed at What to Expect.
What to Expect is based in New York, New York.
The NAICS codes for What to Expect are [44, 448, 4481].
The SIC codes for What to Expect are [56, 564].
Top What to Expect Employees
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Andi Breitowich
Freelance Writer at What to Expect
Hartford, CT, US32 -
Shannon Smith
Medical Expert Editor at What to Expect
Boston, MA, US21 -
11
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Julia U
Community Moderator at What to Expect
New Jersey, United States52
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