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Apparel Eleven Pty Ltd. is a leading name in the fashion industry, based in Sydney, Australia. With a dedication to quality, diversity, and innovation, we proudly manage four distinctive brands: aussieBum, New Zealand Laundry Company (NZLC), AR-XPly, and Mana-Maxx. Each brand under our umbrella caters to different market segments, ensuring we meet the varied needs of our diverse clientele. • aussieBum (https://vimeo.com/277589755) aussieBum is our flagship brand, known worldwide for premium men’s underwear, swimwear, clothing, and accessories. Blending comfort, style, and durability, aussieBum celebrates individuality and confidence. From classic cuts to bold designs, our collections ensure every man feels comfortable and stylish. • New Zealand Laundry Company (https://vimeo.com/580160881) New Zealand Laundry Company (NZLC) is a premier winter brand, offering clothing and gear for hiking and outdoor adventures in colder climates. Focusing on durability, warmth, and protection, NZLC equips outdoor enthusiasts to tackle any challenge nature presents. • AR-XPly (https://vimeo.com/915799530) AR-XPly caters to athletes and sports enthusiasts, providing a range of men’s athletic wear and gear. Designed for performance, AR-XPly uses cutting-edge technology and high-quality materials to enhance athletic performance. Our mission is to support and inspire peak performance through innovative designs. • Mana-Maxx Mana-Maxx serves big and tall men, offering sizes from XXL to 8XL. Committed to providing stylish, comfortable, and well-fitting clothing, Mana-Maxx ensures that everyone can enjoy fashionable attire regardless of size. Our range includes casual and formal wear, designed to make our customers look and feel their best. At Apparel Eleven Pty Ltd., We are committed to sustainability, innovation, and excellence, striving to exceed our customers’ expectations and make a positive impact in the fashion industry.

aussieBum Questions

The aussieBum annual revenue was $4 million in 2026.

Sean Ashby is the Managing Director. of aussieBum.

8 people are employed at aussieBum.

aussieBum is based in Leichhardt, New South Wales.

The NAICS codes for aussieBum are [448, 45, 458, 44, 4481].

The SIC codes for aussieBum are [513, 51].

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