Advisor, Go-To-Market Strategy and Positioning @ (July 2024 - Present)
Chief Marketing Officer @ (May 2024 - August 2025)
Vice President, Strategic Marketing and GTM Advisory | Chief Analyst @ (March 2023 - April 2024)
Vice President, Product and Customer Marketing @ (July 2021 - December 2022)
Vice President, Demand Generation and Customer Marketing @ (October 2019 - July 2021)
Senior Analyst, B2B Customer Insights and Analytics @ (February 2018 - October 2019)
Senior Analyst, B2B Marketing @ (March 2016 - February 2018)
Director, Revenue Marketing @ (September 2015 - March 2016)
Manager, Marketing Programs @ (June 2014 - September 2015)
Director of Marketing @ (July 2013 - June 2014)
Director of Marketing @ (January 2008 - July 2013)
Marketing Manager, US Programs @ (January 2007 - January 2008)
Sales Enablement Manager @ (December 2006 - January 2007)
Assistant to the CEO @ (January 2005 - December 2006)
Allison Snow Education
Boston University
Bachelor's degree
Simmons University
Master's of Business Administration (Marketing)
Allison Snow Skills
Content Strategy
Customer Insight
Product Marketing
Sales Enablement
Go-to-Market Strategy
Product Road Mapping
Positioning (Marketing)
Marketing Analytics
Presentations
Market Planning
Web Content
Data Sheets
Competitive Intelligence
Customer Advocacy
Briefs
Demand Generation
B2B Marketing Strategy
Strategic Communications
Press Releases
Multi-Channel Marketing
Analyst Relations
Audience Segmentation
B2B Marketing
Board Advisory Services
Brand Management
Business Advising
Business Development
Business Planning
CRM
Case Studies
Consulting
Content Marketing
Copywriting
Crisis Communications
Crisis Management
Customer Relationship Management (CRM)
Customer Retention
Direct Marketing
Email Marketing
Event Planning
Executive Advisory
Facilitation
Fundraising
Lead Generation
Leadership
Management
Management Consulting
Marketing
Marketing Communications
Marketing Strategy
Nonprofits
Organizational Leadership
Product Launch
Program Management
Project Management
Proposal Writing
Public Relations
Public Speaking
Sirius Decisions
Social Media Marketing
Strategic Marketing Management
Strategic Planning
Strategy
Teaching
Vendor Management
Workshops
Customer Relationship Management Crm
Revenue Analysis
Advertising
Financial Analysis
Customer Relationship Management
Allison Snow Summary
Allison Snow, based in Boston, MA, US, is currently a Certified GTM Implementation Partner at GTM Partners. Allison Snow brings experience from previous roles at Salacia Go-To-Market Advisory, Dos Rx, Streampoint Solutions and Demand Spring. Allison Snow holds a Bachelor's degree @ Boston University. With a robust skill set that includes Content Strategy, Customer Insight, Product Marketing, Sales Enablement, Go-to-Market Strategy and more. Allison Snow has 2 emails and 3 mobile phone numbers on RocketReach.
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