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Alejandro Prieto Location
Atlanta, GA, US
Alejandro Prieto Work
Global Senior Director, Marketing Performance @ (February 2024 - Present)
Human Insights Senior Director LATAM OU @ (March 2023 - July 2024)
Consumer and Shopper Insights Director Latin America @ (November 2021 - February 2023)
Latam Commercial and Client Service Director @ (July 2020 - October 2021)
Global Analytics Lead @ (January 2017 - July 2020)
Knowledge and Insights Director @ (June 2013 - December 2016)
Innovation Insights Sr. Manager @ (January 2012 - May 2013)
Consumer Insights Sr Manager @ (November 2009 - December 2011)
Coca-Cola Trademark Research Manager @ (July 2008 - October 2009)
Shopper Insights and Channel Research Manager @ (January 2006 - June 2008)
Consumer Insights Analyst @ (November 2000 - December 2005)
Account Executive @ Research International (September 1998 - October 2000)
Trainee @ (September 1997 - September 1998)
Alejandro Prieto Education
Universidad Iberoamericana, Ciudad de México
Diploma (Reserchtainment)
2009-2010
Tecnológico de Monterrey
Bachelor's degree (Marketing)
1994-1999
Alejandro Prieto Skills
Business Insights
Product Innovation
Integrated Marketing
Advertising Research
Customer Insight
Competitive Intelligence
Shopper Marketing
Digital Marketing
Focus Groups
Strategy
Media Planning
Marketing Strategy
Market Research
Segmentation
Statistics
Neuroscience
Trade Marketing
Team Building
Future Trends
Strategic Planning
Analytics
Consumer Goods
Foundations
Data Analysis
Marketing
Research
Alejandro Prieto Summary
Alejandro Prieto, based in Atlanta, GA, US, is currently a Global Senior Director, Marketing Performance at The Coca-Cola Company. Alejandro Prieto brings experience from previous roles at The Coca-Cola Company, NielsenIQ and Nielsen. Alejandro Prieto holds a 2009 - 2010 Diploma in Reserchtainment @ Universidad Iberoamericana, Ciudad de México. With a robust skill set that includes Business Insights, Product Innovation, Integrated Marketing, Advertising Research, Customer Insight and more. Alejandro Prieto has 2 emails on RocketReach.
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