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Alejandro Prieto Location
Atlanta, GA, US
Alejandro Prieto Work
2024 -now Global Senior Director, Marketing Performance @
2023 -2024 Human Insights Senior Director LATAM OU @
2021 -2023 Consumer and Shopper Insights Director Latin America @
2020 -2021 Latam Commercial and Client Service Director @
2017 -2020 Global Analytics Lead @
2013 -2016 Knowledge and Insights Director @
2009 -2011 Consumer Insights Sr Manager @
2008 -2009 Coca-Cola Trademark Research Manager @
2006 -2008 Shopper Insights and Channel Research Manager @
2000 -2005 Consumer Insights Analyst @
2012 -2013 Innovation Insights Sr. Manager @
1998 -2000 Account Executive @ Research International
1997 -1998 Trainee @
Alejandro Prieto Education
Universidad Iberoamericana, Ciudad de México
Diploma (Reserchtainment)
2009-2010
Tecnológico de Monterrey
Bachelor's degree (Marketing)
1994-1999
Alejandro Prieto Skills
Business Insights
Product Innovation
Integrated Marketing
Advertising Research
Customer Insight
Competitive Intelligence
Shopper Marketing
Digital Marketing
Focus Groups
Strategy
Media Planning
Marketing Strategy
Market Research
Segmentation
Statistics
Neuroscience
Trade Marketing
Team Building
Future Trends
Strategic Planning
Analytics
Consumer Goods
Foundations
Data Analysis
Marketing
Research
Alejandro Prieto Summary
Alejandro Prieto, based in Atlanta, GA, US, is currently a Global Senior Director, Marketing Performance at The Coca-Cola Company. Alejandro Prieto brings experience from previous roles at The Coca-Cola Company, NielsenIQ and Nielsen. Alejandro Prieto holds a 2009 - 2010 Diploma in Reserchtainment @ Universidad Iberoamericana, Ciudad de México. With a robust skill set that includes Business Insights, Product Innovation, Integrated Marketing, Advertising Research, Customer Insight and more. Alejandro Prieto has 2 emails on RocketReach.
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