NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
| Website | https://niq.com/ |
| Revenue | $6.1 billion |
| Employees | 29,692 (21,572 on RocketReach) |
| Founded | 1923 |
| Address | 200 W Jackson Blvd, Chicago, Illinois 60606, US |
| Technologies |
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| Industry | Information Services |
| Keywords | Consumer Behavior, Consumer Insights, Market Research, Data Analytics, Customer Analytics, Retail Analytics, Market Analysis, Shopper Insights, Retail Intelligence, Business Intelligence, Shopping Behavior, Brand Analytics, Consumer Trends, Competitive Intelligence, Business Insights, Sales Data, Market Trends, Big Data, Global Consumer, Consumer Goods |
| Competitors | Euromonitor International, 3M, The NPD Group, GfK, Kantar, Mintel, SPINS, Statista, Kogan Page, Information Resources GfK +37 more (view full list) |
Looking for a particular NielsenIQ employee's phone or email?
NielsenIQ Questions
The NielsenIQ annual revenue was $6.1 billion in 2026.
Liz Buchanan is the President, North America of NielsenIQ.
21,572 people are employed at NielsenIQ.
NielsenIQ is based in Chicago, Illinois.
Top NielsenIQ Employees
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Liz Buchanan
President, North America at NielsenIQ
Chicago, IL, US32 -
Laura McCullough
President Global Customer Organization at NielsenIQ
New York, United States15+ -
22
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45
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Nim Sharon
Vice President of Business Development at NielsenIQ
Chicago, IL, US42 -
Jacqueline Stokes
Managing Director, Beauty and Health at NielsenIQ
New York, NY, US44
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