Advertising Advantage Information

THE POWER OF RESULTS At Advertising Advantage we create ads for every screen - ads that connect, ads that work - and tailor targeted media plans with a single-minded focus on delivering measurable impact. WE MAKE IT POSSIBLE Full service, specialist Performance TV agency. Established in 2003 with 40+ full time staff. Independent, one stop shop delivering accountable, cost effective and results focused TV that drives full-funnel performance. Market leading value across all TV networks in AU, NZ, USA and Canada. Integrated media buying for Total TV (Linear, CTV, Streaming) Digital, Search, Out Of Home and Audio. Unmatched insight through unique IP, data and proven experience. In-house Creative and Production, TV Studio, Data Analytics & Optimisation. YOUR MEDIA ADVANTAGE We apply a proven approach with market leading insight and value to de-risk campaign activity and maximise your return on investment. MEDIA BUYING More reach, more frequency, more ROI. We multiply the impact of Total TV through effective integration through Digital, Outdoor and Audio. PAY FOR RESULTS TV We offer the option of performance billed campaigns where up to 100% of your media cost is tied directly to performance. We can invest our own capital into media and only receive payment if we deliver on agreed goals. In this way we make TV a 100% performance based advertising channel. We understand that our campaigns need to drive a measurable business result for our clients, and as an agency we take ownership of outcomes. YOUR CREATIVE ADVANTAGE Creative development with full in-house production facilities. Unrivalled insight into what messages work and why. High quality, low cost, fast turnaround. OPTIMISE YOUR ADVANTAGE We leverage our high-powered attribution and analytics platform, ADAD iQ, to track and optimise your campaign’s performance and drive increasingly improved ROI. Giving you the confidence to scale.