We make brands a force for positive change. As Australasia’s independent branding powerhouse, we’re for organisations with big ambitions and anyone looking to unlock the power of brand to step up. Across our offices in Sydney, Melbourne and Auckland, we’ve built a one-of-a-kind team delivering the widest range of brand capabilities. Strategists, researchers, planners, designers, animators, digital specialists and writers, all dedicated to solving branding challenges with nuance and ambition. We’ve been making brands a force for positive change since 1995. And today, we’re the most awarded agency in the APAC region. Let us show you why. 🔹 Follow us: @principalsbranding
Looking for a particular Principals employee's phone or email?
Principals Questions
The Principals annual revenue was $19.1 million in 2026.
Wayde Bull is the Founder and Planning Director of Principals.
67 people are employed at Principals.
Principals is based in Dawes Point, New South Wales.
The NAICS codes for Principals are [54, 541, 54143, 5414].
The SIC codes for Principals are [733, 73].
Top Principals Employees
-
Wayde Bull
Founder and Planning Director at Principals
Sydney, NSW, AU34 -
Tim Riches
Group Strategy Director and Principal at Principals
Melbourne, VIC, AU45+ -
Moensie Rossier
Strategy Director and Principal at Principals
Sydney, NSW, AU23 -
Rachel Terkelsen
Creative Director at Principals
Melbourne, VIC, AU21 -
Grant Davidson
Principal Brand Growth at Principals
Melbourne, VIC, AU42 -
Mary Winter
Insights Director at Principals
Melbourne, VIC, AU2 -
Charlie Rose
Strategy Director at Principals
Melbourne, VIC, AU2 -
Cera O'Grady
Account Director at Principals
Melbourne, VIC, AU2 -
Kate Murchison
General Manager at Principals
Auckland, NZ2 -
Rhiannon Folpp
Design Director at Principals
Sydney, NSW, AU
Related Companies
